We extrapolate the four main reasons why tracking uninstall rate and uninstall analytics is an essential metric to follow to keep app deletions at bay.

Uninstall tracking is a crucial part of measuring the success of your app, as app uninstalls are a powerful indication of a product, marketing or advertising required changes or improvements. If you have a high retention rate then you reached your goal, however, if the number of active users drops quickly after the campaign then this indicates an issue.

This is when you need to track app uninstalls. After the campaign ends, you need to ensure that you retain your users, that they are highly engaged and that your uninstall rate meets your expectations. All smart developers know that a successful campaign should be started during the development process and continued after the app is launched, keeping a close relationship with the marketing team at all times.

When you own a mobile app, you invest time, effort and money in marketing campaigns to attract users and to increase the number of downloads. This post was originally published in 2017, and since then, it amassed over 13k views.

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